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Real Estate Investment Rules


  1. The process of investment is the process of financing;
  2. Borrow money when you can, not when you need to;
  3. You make your money when you buy, not when you sell it;
  4. Fall in love with the deal, not the property;
  5. Buy value, not market trend;
  6. Keep buying, seldom selling;
  7. Diversify;
  8. The Deal of the Decade comes along about once a week;
  9. The 100:10:3:1 Rule: “Look at 100 properties; put offers in on 10; and try to arrange financing for 3; end up buying 1.”
  10.  "Cash flow; Cash flow; Cash flow" instead of "Location; Location; Location".